We all knew it was important to walk more, and that golden buzzword of 10,000 steps (via the American Heart Association) became a metric for the world to stick to.

They started small - wear this thing and it’ll track your steps. They knew their market - wearable devices for the health-conscious advocate in all of us. Problem was - what did they want it for? And in the vacuum that question left unanswered, Fitbit came in and dominated the industry. But this time was different - Pebble was created for the people, and the people showed how badly they wanted it with 11 million dollars to be first to the wearables party. For the most part, people collectively groaned at an idea that’s been tried so many times. Talk to your wrist and cool stuff happens.

But not just any watch - the smartwatches everyone dreamed about as kids. The modern race for the smartwatch began in 2011, when a startup named Pebble closed a record-breaking 11 million dollar Kickstarter to build the greatest tech product of our time….a watch. Account icon An icon in the shape of a person's head and shoulders.

Download fitbit pebble